The video gives an inside look at Hillenbrand's creative process. He is known for his warm and whimsical bear and mole stories such as "First Star" and "Sleep, Big Bear, Sleep," as well as "Draw and Tell." In the video, Hillenbrand demonstrates how he develops characters, often referring back to his sketchbooks to refine visual storytelling and ensure consistency across illustrations. The video highlights Hillenbrand's skill in using various media, from watercolor paintings to digitally rendered scenes. Overall, the video showcases Hillenbrand's creative process and his passion for crafting heartwarming tales filled with warmth, humor, and imagination.